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Marketing Communications, 4/E (An Integrated Approach)
Rs.1,500.00
People are purchasing this right now
We are offering a high discount due to slightly damage.Marketing Communications rapidly established itself as an international best-seller and has been listed as a Marketing classic by the Marketing Society and as a "Marketing major by the Chartered Institute of Marketing. The book is recommended reading for the CIM s Marketing Communications module in the new Professional Diploma in Marketing. The authors real business understanding of marketing communications in universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC Planning System is applied throughout the book. This latest edition has been completely updated with new cases, statistics and communications techniques,fresh "shock" stories and a new "e theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.
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Marketing Communications, 4/E (An Integrated Approach)
Rs.1,500.00
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