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The Battle for Hearts and Minds

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We are offering a high discount due to slightly damageExamining the potential of nonmilitary strategies to reduce terrorism, including postconflict reconstruction, public diplomacy, and foreign assistance.Although military operations have dominated media coverage of the war on terrorism, a much broader array of policy options may hold the key to reducing the appeal of global terrorist networks, particularly in economically destitute areas. These strategies involve the use of "soft power," a term first used by political scientist Joseph Nye in a 1990 article in Foreign Policy to describe nonmilitary strategies to shape international relations and behavior. The Battle for Hearts and Minds discusses four aspects of soft power.

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